Butlers Home Services
White Glove, Online.
Andrew Durning has cleaned Fort Lauderdale homes since 2011 and earned a 5.0 on Google doing it. His website didn't match the service: the wrong phone number, stock photos and a leftover block from another company's template. We're rebuilding it page for page, so he keeps everything Google already knows.
and every one had to survive the move.
The service was spotless.
The website wasn't.
The site and Google gave different numbers.
Google listed (954) 812-8005. The website showed a different toll-free number on every page and in the code Google reads. Mismatched details like that make Google less sure which business it's looking at, and that costs map rankings.
One phone number, the one on his Google listing, on every page and in the site's local business data. Name, city and number now match everywhere.
A tree service on a cleaning website.
The old site was built from a template, and pieces of it still showed: a block for a tree service company, with its own phone number and Destin keywords, sat on two pages. Most photos were stock, and the copy was written for search engines rather than people.
A site built around the Butlers logo and colors, with their own team, their own before and afters, and plain words about how a clean works and what it costs.
Getting a quote took work.
A busy homeowner wants to know what a clean costs and when someone can come. The old site asked them to dig for it.
Every service card opens a short quote request with that service already picked. It asks for square feet and how often, then books a free walk-through, with price ranges shown up front.
A new site can wipe out old rankings.
Butlers already ranks for its services and neighborhoods. Change the page addresses carelessly and those pages vanish from Google overnight, along with the calls they bring in.
We mapped all 22 live pages and rebuilt each at the same address, with redirects for the rest. The review link his texts already use keeps working, and so does the privacy page his texting registration points to.
Everything we're shipping.
Custom Website
A bright, Fort Lauderdale feel built from the Butlers logo, with a page for every service: house, deep, move in and out, vacation rental, office and small commercial cleaning.
Web DesignQuote & Walk-Through
A short quote request from any service card, then a free walk-through on the soonest open day. Leads go straight into his CRM.
Lead CaptureNeighborhood Pages
Pages for Wilton Manors, Las Olas, Victoria Park, Oakland Park and more, each written about that neighborhood, plus a service map of every area they clean.
Local SEOPage-for-Page Migration
All 22 live pages kept at the same address, with a redirect map, so the move to the new site keeps the rankings he already has.
MigrationGoogle Business Profile
A new description, matching hours and the right categories, one careful change at a time, so the listing and the site tell Google the same story.
Local SEOAccessible by Default
Every page checked against the WCAG 2.2 AA accessibility standard, with readable colors, labelled forms and full keyboard use.
AccessibilityBuilt to keep what works
and fix the rest.
Butlers already had a 5.0 on Google, a loyal list of recurring clients and pages that rank. The rebuild keeps all of it and puts the reputation where a new customer is deciding: on the first screen, next to the quote button.
I never take for granted the trust people put in us when they welcome us into their homes.
StartyourProjecttoday.
We’ll listen first. No sales pitch.
Tell us where you're headed, and we'll show you how to get there. No long contracts, no hidden fees.
